Wiener Riesenrad · Campaign · 2026
see things differently.
Six 10-second films for the Wiener Riesenrad. One gondola, six passengers.
Watch all six filmsSix rides. Six ways to look at Vienna.
- Client
- Wiener Riesenrad
- Director
- Georg Blume
- Production
- dockyard.
- Launch
- July 2026
- Films
- 6 × 10 s
- Formats
- 16:9 · 9:16 · 4:5 · 4:3 · 64:9
For its 2026 campaign the Wiener Riesenrad wanted to be more than a stop on the way through the Prater. The idea is simple: the gondola stays the same, the people in it change, and each of them sees the city in their own way.
We shot six 10-second films inside a gondola: a young couple, a school class, a couple on their anniversary, two influencers, a tour group and a family. Each film runs on two short lines and ends on the wheel at sunset with the campaign line “see things differently.”
From the same shoot we delivered the full set for every channel: 16:9 spots with and without voice-over, 9:16 and 4:5 cuts for social, 4:3 story assets, portrait versions for the Infinity Media screens in Vienna and 64:9 versions for the wide screens at Vienna Airport.
The series 6 × 10 seconds
Plays as one sequence. Pick a film to jump in.
One shoot, every screen
The same six stories, finished for each place they run: from the phone to a 64:9 wall at the airport.
Infinity Media screens, Vienna 9:16 · 10 s
The Young Couple
The Class
The Anniversary
The Influencers
The Tourist
The Family
Also delivered: 16:9 spots with and without voice-over, 4:5 and 9:16 cuts for social, and 4:3 story assets with the line “closer than you think.”
Credits
- Client
- Wiener Riesenrad
- Director
- Georg Blume
- Director of Photography
- Mathias Helldoppler
- Production
- dockyard.
- Executive Producer
- Peter Schöffer
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