Rexona · TVC & Social · 2026
Rexona × Nicolas Seiwald
A TV spot and a social campaign for the FIFA World Cup 2026™.
Watch the TV spotThe TV spot 20 s · Austria
A 20-second TV spot and a season of social around it.
- Client
- Rexona
- Talent
- Nicolas Seiwald
- Agency
- Since Today
- Director
- Georg Blume
- Production
- dockyard.
- TV spot
- 20 s, Austria
- Social
- March–June 2026
- Formats
- 16:9 · 9:16 · 4:5
Rexona is an official sponsor of the FIFA World Cup 2026™. The international spot follows one penalty from the locker room to the living rooms of nervous fans. For Austria we rebuilt it around national team player Nicolas Seiwald.
We shot Seiwald on a green-screen studio day and placed him in the stadium of the international film. The 20-second Austrian spot is the hero of the campaign: „Bei der Weltmeisterschaft kann alles passieren. Aber Hauptsache: schwitzt nicht.“
The same shoot fed the social campaign that ran from March to June 2026: behind-the-scenes films, the ticket raffle, a signed merch giveaway and short product spots, cut natively for 9:16 and 4:5 and delivered in eight rounds as the tournament came closer.
The feed 9:16 · with sound on tap
Der Countdown läuftTournament announcement
Deine ChanceTicket raffle
Wir sind bereitSquad spot
Komm nicht ins SchwitzenProduct spot
Merch signingGiveaway, 14 s
Behind the scenesPartnership launch, 15 s
Credits
- Client
- Rexona
- Agency
- Since Today
- Creative Director
- Dominik Weissbacher
- Talent
- Nicolas Seiwald
- Director
- Georg Blume
- Director of Photography
- Anna Hawliczek
- Production
- dockyard.
- Executive Producer
- Peter Schöffer
All projectsUse ← → to switch projects, Esc to go back
