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Plachutta — The Art of Vienna (Online Spot & OOH)

2022

Plachutta's dishes broken down into their ingredients, shot in macro on custom rigs.

For Plachutta's “The Art of Vienna” we built custom mechanics and rigs that made shots of the dishes possible that could not be done otherwise. Macro shots break each dish down into its ingredients and turn them into abstract images.

The film runs at Vienna International Airport and on Plachutta's online channels.

Directed by Georg Blume, camera by Roland Kluger, food styling by Franz Karner.

Credits

Client
Plachutta
Director
Georg Blume
Head of Animation
Marcos Medvedov
Producer
Teresa Leist-Nemeth
Director of Photography
Roland Kluger
SFX
Lucas Lopcsa
Food Styling
Franz Karner
Post-Production Supervisor
Valentin Bernauer
Additional Editing
Sebastian Steinwendtner
Colorist
Lee Niederkofler

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