Maybelline — Zeina Nassar (TVC)

For Maybelline’s “Zeina Nassar” spot, we told the empowering story of a trailblazing boxer who changed the game. Zeina’s journey began with a challenge—she wasn’t allowed to compete wearing her headscarf. But her determination and belief that skill, not appearance, defines a champion led to a groundbreaking change in the law, ensuring every woman can participate, no matter her choice of attire.

Through dynamic visuals and heartfelt storytelling, the film celebrates Zeina’s strength, resilience, and impact. It’s an inspiring reminder that true beauty and power come from within.