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BWT — Cillit UNO (Online Spot)

2024

Water and light in the studio for BWT's Cillit UNO.

For BWT's Cillit UNO we made an abstract commercial about purity, together with the agency planet blue.

The film was shot in the studio, with underwater shots and changing light setups. The appliance appears less as a product than as an image of clarity and simplicity, in line with BWT's claim “embrace the pure”.

Directed by Georg Blume, camera by Roland Kluger.

Credits

Client
BWT
Agency
planet blue
Director
Georg Blume
Director of Photography
Roland Kluger
Producer
Jennifer Newrkla
VFX
Marcos Medvedov
Editor
Sebastian Steinwendtner
Colorist
Valentin Bernauer

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