Aumaerk Moments

modular commercial

In these modular and interconnected brandstories, the task was to connect the client's approach to their noble product to a surrounding that matches these expectations, with a sense of dry irony of course. The “aumaerk moment”, revealing the figure's most hidden desires, was to be lived through by all protagonists, from different angles embedded in the superior storyline of the “car race”. The campaign won several prices and awards, amongst them the german brand award in 2 categories.