Österreichische Nationalbank — m€ins

For Nationalbank Österreich’s “m€ins”, we created a playful and relatable spot that taps into classic Austrian, and particularly Viennese, clichés. From coffee culture to a cheeky nod at being frugal, the film strikes a humorous yet authentic tone.

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With the claim, “You do not have to be an accountant to have a good overview of your finances,” the spot connects cultural quirks with a practical message, showing that managing your money can be simple and accessible for everyone.