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Maybelline — Zeina Nassar (TVC)

Breaking barriers, inside and out.

For Maybelline’s “Zeina Nassar” spot, we told the empowering story of a trailblazing boxer who changed the game. Zeina’s journey began with a challenge—she wasn’t allowed to compete wearing her headscarf. But her determination and belief that skill, not appearance, defines a champion led to a groundbreaking change in the law, ensuring every woman can participate, no matter her choice of attire.

Through dynamic visuals and heartfelt storytelling, the film celebrates Zeina’s strength, resilience, and impact. It’s an inspiring reminder that true beauty and power come from within.

2020
Credits
Client ᛫ Bet at Home
Agency ᛫ Avantgarde 

Direction ᛫ Georg Blume
Producer ᛫ Marcos Medvedov
Co-Producer ᛫ Oana Maria Ursachi
Director of Photography ᛫ Radu Fulga
Post Production Supervisor ᛫ Valentin Bernauer
Edit ᛫ Lukas Beck
Grading ᛫ Lee Niederkofler
Music & Sound Design Production ᛫ Lukas Hasiba


 
Credits
Client ᛫ Maybelline
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